Category: Company History
Whoops, forgot some information
Whoops! I found some information I meant to put in the book. When Edward wanted to test mattresses here’s what he did:
1. Put the mattress on the walkway to the employee entrance of the factory, then evaluated the damage after hundreds of people had walked over it.
2. Put different mattresses in a “hot sheet” hotel near a college campus where occupancy rate was about 150 percent, then made an evaluation — of the mattresses!
I’ll tell you more later about the scientific tests.
How King Koil Got its Name
Do you know how King Koil got its name? In the ’30s the United States Bedding Co. ran a contest to name a new product. From the hundreds of entries, King Koil was the winner and it was submitted by a 13-year-old black girl from North Dakota — much to the surprise of everyone when she stepped off the train to collect her prize. The big surprise–and you’ll read about it in the book — is that 40 years later Edward Bronstien picked up a copy of Ebony magazine and saw the name of Era Bell Thompson. The woman who won the prize and popularized the name was the international editor of the magazine. She later retired from Ebony magazine and died at the age of 80 in 1986.
For more information about Era Bell Thompson - visit Wikipedia

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